Price your build
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Ownership · 1 min read

Build vs. buy is the wrong question

The real question is which tools run your business, and who should hold those.

MOMaya Okafor · October 15, 2026

The question gets framed as build or buy, as if it were one decision for the whole company.

Most companies should buy almost everything. Email, payroll, accounting: rent them and move on. The tools that make you different are the exception.

The tools that run your business

Dispatch for a carrier. Booking for a clinic. Ordering for a roaster. These are the ones worth owning.

MO
Maya OkaforContent lead

Maya runs content at Loanburn and keeps the numbers honest.

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